Logo Design

Illustrator #6

Zoom link for all Kulzer's classes: https://us02web.zoom.us/j/93409950621

International Society for Technology in Education (ISTE) Standards

  • 1. Empowered Learner -- Students leverage technology to an active role in choosing, achieving and demonstrating competency in their learning goal, informed by the learning sciences.
  • 1a. Students articulate and set personal learning goals, develop strategies leveraging technology to achieve them and reflect on the learning process itself to improve learning outcomes.
  • 1b. Students understand the fundamental concepts of technology operations, demonstrate the ability to choose and use/troubleshoot current technologies.
  • 1c. Student are able to transfer their knowledge to explore emerging technologies.
  • 2. Digital Citizen -- Students recognize the rights, responsibilities and opportunities of living, learning and working in an interconnected digital world, and they act and model in ways that safe, legal and ethical.
  • 2a. Students engage in positive, safe, legal and ethical behavior when using technology, including social interactions online or when using networked devices.
  • 2b. Students demonstrate an understanding of and respect for the rights and obligations of copyright and sharing intellectual property.
  • 3. Knowledge Constructor -- Students critically curate a variety of resources using digital tools to construct knowledge, produce creative artifacts and make meaningful learning experiences for themselves and others.
  • Students plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits.
  • 4. Innovative Designer -- Students use a variety of technologies within a design process to identify and solve problems by creating new, useful or imaginative solutions.
  • 4a. Students know and use a deliberate design process for generating ideas, testing theories, creating innovative artifacts or solving problems.
  • 4b. Students select and use digital tools to plan and manage a design process that considers design constraints and calculated risks.
  • 4c. Students develop, test and refine prototypes as part of a cyclical design process.
  • 5. Creative Communicator -- Students communicate clearly and express themselves creatively for a variety of purposes using the platforms, tools, styles, formats and digital media appropriate to their goals.
  • 5a. Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.
  • 5b. Students create original works or responsibly repurpose or remix digital resources into new creations.
    • *All standards listed above are from the SRR Industrial Technology Standards document based on the ISTE standards.
    After working through the Variations project and the Typography project, students use their knowledge of color theory and design to create a logo for themselves or a business.

    "Logo" is defined as a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

    A professional design will: Be easily readable even when reduced, be recognizable even when reduced, be simple, tie all elements together or link them together strongly, and will grab the viewers' eye and lead the eye logically through all other elements.

    A historical look at the evolution of logo design starts our discussion.

    A Logo Quiz is done in class to illustrate how iconic logos can be.

    Students are encouraged to read this pdf for more information. Another article about how logo design should reflect the product is here. Finally, a good article about how to inspire ideas for logo design can be found here.

    For this project students will design two variations of a logo for themselves or a business. (Clarification: You are giving your Art Director two different designs for the same company/business.)

    The logo must:
  • Include text of some kind that's tied to the graphic
  • A bold graphic that represents the business or themselves
  • Include no more than two print colors
    • Also:
  • Students should save their illustrator file somewhere for use in a future project but hand in a jpg or png file.

    • Evaluation:
    4 points -- Professional presentation and Correctly followed bullet point instructions above.
    3 points --Easily readable (including logical placement of elements)
    3 points -- Eye Catching graphic representing yourself or the business
    10 points total.