Drink Logo Design

Minnesota 9-12 Visual Art Standards

  • 1. Demonstrate knowledge of the foundations of the arts area.
  • 1A. Analyze how the elements of visual art including color, line, shape, value, form, texture and space; and principles such as repetition, pattern, emphasis, contrast and balance are combined to communicate meaning in the creation of, presentation of, or response to visual artworks.

  • 1b. Evaluate how the principles of visual art such as repetition, pattern, emphasis, contrast and balance are used in the creation of, presentation of, or response to visual artworks.

  • 1c. Analyze how the characteristics of Western and non-Western styles, movements, and genres in art contribute to the creation of, presentation of, or response to artworks.

  • 1d. Apply understanding of the health and safety issues related to creating in art.

  • 2. Demonstrate knowledge and use of the technical skills of the art form, integrating technology when applicable.
  • 2a. Integrate the characteristics of the tools, materials and techniques of a selected media in original artworks to support artistic purposes.

  • 3. Demonstrate understanding of the personal, social, cultural and historical contexts that influence the arts areas.
  • 3a. Analyze how visual artworks influence and are influenced by personal, social, cultural or historical contexts, including the contributions of Minnesota American Indian tribes and communities.

  • 3b. Synthesize and express an individual view of the meaning and functions of visual art.
  • 4. Create or make in a variety of contexts in the arts area using the artistic foundations.
  • 4a. Create a single, complex artwork or multiple artworks to express ideas.

  • 4b. Revise artworks based on artistic intent and using multiple sources of critique and feedback.

  • 4c. Justify an artistic statement, including how audience and occasion influence creative choices.
  • 5. Perform or present in a variety of contexts in the arts area using the artistic foundations.
  • 5a. Present, exhibit, publish or demonstrate collections of artworks for different audiences and occasions.

  • 5b.Revise presentation based on artistic intent and using multiple sources of critique and feedback.

  • 5c. Justify artistic intent, including how audience and occasion influence presentation choices.
  • 6. Respond to or critique a variety of creations or performances using the artistic foundations.
  • 6a. Analyze, interpret and evaluate works of visual art by applying self-selected criteria within the traditions of the art form.

  • 6b. Justify choices of self-selected criteria based on knowledge of how criteria affects criticism.

    • Additional Tie-ins

  • Relief Sculpture
  • Clay working skills
    • After looking through and discussing the links below, students use their knowledge of color theory and design to create a logo for a new drink.

    "Logo" is defined as a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

    A professional design will: Be easily readable even when reduced, be recognizable even when reduced, be simple, tie all elements together or link them together strongly, and will grab the viewers' eye and lead the eye logically through all other elements.

    A historical look at the evolution of logo design starts our discussion.

    A Logo Quiz is done in class to illustrate how iconic logos can be.

    Students are encouraged to read this pdf for more information. Another article about how logo design should reflect the product is here. Finally, a good article about how to inspire ideas for logo design can be found here.

    As the students work on sketching out their rough logo designs, a separate Lettering assignment is done so that students learn how to make creative text that works with their logo.


    For this project students will design 3 variations of a logo for a new drink. "Design your brand". Think about the target audience and what those people would be attracted to.

    The logo must:
  • Include text of some kind that's tied to the graphic
  • A bold graphic that represents an aspect of the drink (Flavor, relaxation, energy, nutrition, all natural, whatever).

    • Evaluation:
    4 points -- Professional presentation and Correctly followed bullet point instructions above.
    3 points -- Easily readable (including logical placement of elements)
    3 points -- Eye Catching graphic representing the drink or some aspect of it.
    10 points total.




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